© Alexis Berg / Strava
ABOUT ME
_edited.jpg)
I’m the Founder of SheRACES, a campaigner, speaker and record-breaking ultrarunner, passionate about changing the start line for women. I believe every woman and girl should have the opportunity, support and confidence to take part in sport – and the freedom to discover what she’s capable of. Through SheRACES, now operating across 64 countries, I’m working to make that a reality.
My own journey into sport wasn’t an obvious one. I signed up for the 250km Marathon des Sables before I’d ever run more than a mile. Since then, I’ve finished over 70 ultras and have 2 Guinness World Records. I’ve also represented Great Britain at the 24-Hour World Championships – winning team Gold in 2025 – not bad for the girl who came second to last in a one-mile run at school!
In 2018, a photograph of me breastfeeding my three-month-old baby during the 106-mile UTMB went viral around the world. Behind that picture was a choice I shouldn’t have had to make: race soon after having a baby, or lose the place I’d worked so hard to earn. At the time, there was no pregnancy deferral policy. That experience inspired me to establish SheRACES. What began with campaigning for pregnancy deferrals has grown into a global movement to remove the barriers women face in racing. We work with event organisers, governing bodies and brands to give women an equal opportunity to reach the start line, an equitable experience when they race, and the respect their competition deserves.
Alongside SheRACES, I’m a speaker, writer and advisor, frequently interviewed in global media. My book, The Power Within, published in 2026 has been longlisted for the William Hill Sports Book of the Year. I also give keynote and corporate talks, on topics from finding resilience, to driving change, achieving goals and finding wellness and balance in life.
My career has taken me from investment banking and private equity to leading businesses as CFO of a global marketing agency and CEO of an environmental technology company I co-founded. Today, I bring that commercial experience to my board and advisory work, helping organisations turn ambition into meaningful impact.
KEY ACHIEVEMENTS
Some of my biggest events, titles and accomplishments:
-
Achieving a Guinness World Record for running on a treadmill for 48 hours – find out more here
-
Becoming the fastest woman to run the length or Ireland – find out more here
-
Representing Team GB at the IAU 24-Hour World Championships 2023 (1st GB runner and 19th female; 227km)
-
24-hour PB at the Crawley A.I.M. Charity 24 Hour Race 2023 (1st female; 235km)
-
Running over 50 ultramarathons around the world, including Spartathlon, UTMB and 250km stage races from Nepal, to Bhutan and the Sahara
-
Woman of the Year 2023, Active Pregnancy Foundation
-
Regularly featured in the media, including covers
I was famously photographed racing at UTMB, a 106-mile mountain race, while breastfeeding my three-month old baby. I wanted to defer my place until I was fully fit, but while the organisation will defer places for injury, for them pregnancy was seen as a choice. Completing the UTMB was a dream for me, and having already lost a hard-won place when pregnant with my first son, I chose to race. Many women lose out on that opportunity.
Several race directors contacted me after my story went viral, saying they were embarrassed that they’d never thought about pregnancy – or even that women have different experiences of races to men. They wanted to know how they could improve their race and value female athletes equally to male. Many more women have contacted me sharing their experiences and asking for support in making race policies equitable.
I founded SheRACES to ensure women have the same opportunities as men. Where races are designed through a female lens as well as a male one. Where we’re encouraged to participate, that our differences are taken into account, and our achievements are held in equal regard.
We’ve had some big wins so far, but there’s a lot of work to be done. Find out more using the quicklinks below.
IMPACT
I am passionate about the positive and transformative impact that sport can have on women and girls. It not only promotes our mental and physical health, but gives us important life skills, confidence and can bring communities together.
Since I spoke to the press extensively about my journey, I have been on a mission to do what I can to help other women achieve their goals and become more active. To help other women have the same benefits I’m so grateful for. And to help girls find a sport they love and stay active – not miss out as I did as a child.
© Alexis Berg / Strava
My work at SheRACES supports this goal, giving me a platform to help support races to be more inclusive to female athletes, from first-time entrants right through to the elite field. We have already conducted a detailed study into women’s experiences at races, which have used to form a set of race guidelines for event directors to implement at their races. I’m also a Women in Sport trustee, a charity dedicated to securing change for women and girls in sports, as well as Ambassador for the Active Pregnancy Foundation.
I’m particularly interested in ensuring women have sport designed for us – with research carried out on women, at all stages of our lives from puberty to menopause. I also work with companies and brands to share positive stories of women in sport, as well as increase opportunities for them to participate. We need more role models for women and girls – of all shapes and sizes, from all backgrounds and from beginner to elite.
IMPACT PROJECTS
SPEAKING
I speak at a large variety of events, from hosting the Ultra Stage at the National Running Show, to events and festivals around the country, as well as corporate events and schools. I speak on a wide range of topics, from my impact work with SheRACES and female insight and inclusion, to my 24 hour+ ultrarunning adventures, and wider themes on how to drive effective change, overcome adversity, succeed in challenges, find life balance and motherhood.